Getting Started•4 min read•Updated May 2026
Comment-to-DM
Fires when someone comments on a selected post, reel, your next post, or any post/reel depending on scope. Best for link requests on content.
Story Reply
Fires when someone reacts to or replies to your story within the 24-hour story window. Best for limited-time offers and story CTAs.
Keyword DM Reply
Fires when someone sends you a DM containing your keyword. Best for inbound requests and DM-only campaigns.
How to choose
- Use Comment-to-DM when your CTA is on posts and Reels.
- Use Story Reply when your CTA is on Stories.
- Use Keyword DM Reply when people already DM you first.