Features & How-Tos•3 min read•Updated May 2026
TL;DR
Add up to 20 text-only keywords per automation, or use Any word for universal triggers. Keywords are case-insensitive.
What are keyword triggers?
Keywords are the words your audience types to activate an automation. When a comment or DM matches, ManyReach sends your preset message and link.
Best practices
- Suggested keywords: link, shop, order, buy, price, discount, info, details.
- Stick to plain text. Avoid emojis and special characters like € or #.
- Use Any word when every commenter should receive the DM.
Common keyword issues
- Not triggering: often caused by testing from your own account.
- Special characters: switch to text-only keywords.
- Conflicts: use unique keywords when multiple automations target the same post.
Frequently Asked Questions
Are keywords case-sensitive?▼
No. link, Link, and LINK all match the same keyword.
Do multi-word phrases work?▼
Yes. A keyword like free guide triggers when someone types that exact phrase.