TL;DR
Add up to 20 text-only keywords per automation, or use Any word for universal triggers. Keywords are case-insensitive.
What are keyword triggers?
Keywords are the words your audience types to activate an automation. When a comment or DM matches, ManyReach sends your preset message and link.
Best practices
- Suggested keywords: link, shop, order, buy, price, discount, info, details.
- Stick to plain text. Avoid emojis and special characters like € or #.
- Use Any word when every commenter should receive the DM.
Common keyword issues
- Not triggering: often caused by testing from your own account.
- Special characters: switch to text-only keywords.
- Conflicts: use unique keywords when multiple automations target the same post.
How to get better results with this feature
The strongest results usually come from matching the feature to a clear goal. If your goal is lead generation, use the article to design a simple flow that captures interest quickly. If your goal is engagement, focus on a prompt or CTA that encourages replies and comments.
ManyReach works best when you keep the user journey short. A good setup usually includes one trigger, one message, one next step, and one measurable outcome. That keeps the experience easy to follow and easier to improve over time.
Once the flow is live, watch for the language your audience uses in comments or DMs. That feedback often reveals what to say next, what to automate, and where your content should go deeper on the next article.
- Use a clear keyword or trigger that matches the article topic.
- Keep the first DM short, helpful, and action-oriented.
- Review replies, clicks, and conversions after the flow goes live.
- Update the wording if the audience asks the same question in a different way.
Common mistakes to avoid
The most common issue is making the setup too broad. If one automation tries to do too many things, the message becomes vague and the conversion rate drops. It is usually better to build one very specific flow and then create a second one for the next use case.
Another common mistake is forgetting the follow-up. ManyReach can deliver the first DM, but the page, link, or offer behind it still has to be clear and mobile-friendly. A strong message plus a weak landing page will still underperform.
A third mistake is treating the article like the endpoint instead of the start of a workflow. The best help content should lead to a stronger setup, a better CTA, or a new automation that keeps working after the page is closed.
Frequently Asked Questions
Are keywords case-sensitive?▼
No. link, Link, and LINK all match the same keyword.
Do multi-word phrases work?▼
Yes. A keyword like free guide triggers when someone types that exact phrase.